So, much as I like the Coldplay album, especially played loud when driving long stretches of empty roads in the west of Scotland, I pretty much HATE the video for their single, Violet Hill. If you must, you can watch it here.
How much money would they have got to spend on that? Loads. And let’s face it, it looks crap. The only bit I like is where they all nod their heads in time, (2:15) but that’s because it’s like a tame version of Will Smith‘s dirty pop beats in, you know, Nod Your Head.
You’d have thought with all their money, Coldplay’s management could have got a really interesting director to make a video. But maybe it proves the old adage: poverty encourages true creativity, while riches simply foster complacency.
A lot of my favourite music videos accompany songs from bands that haven’t yet hit the big time and are working with a relatively miniscule budget. In particular I like Noah and The Whale‘s video for Five Years Time:
and Johnny Flynn‘s Eyeless in Holloway:
I guess I like videos where the bands clearly aren’t taking themselves too seriously. Architecture in Helsinki are great at that. Coldplay have got work to do.
