There’s a brilliant scene in Spielberg’s Minority Report where the fugitive Tom Cruise runs through a shopping mall and some adverts on the wall start to talk to him. Not only do they know his name, they also speak directly to his circumstances: “Need an escape? Blue can take you”; “John Anderton, you could use [...]
Archive for April 11th, 2008
The future’s personal
Posted in Thinking, tagged AEG Electrolux, graphic splash expression, interactive advertising, mini advertising, minority report, personalized advertising, sony vaio, the beam team, tom cruise on April 11, 2008 | 2 Comments »
